Many airports struggle to meet funding needs through traditional sources. By harnessing the power of digital tools, airports can transform the passenger e­­xperience while unlocking revenue generating opportunities. TRB will host a webinar on Wednesday, January 31, 2024 from 11:00 AM to 12:00 PM Eastern that will explore the future of airport management in the digital age and how to leverage digital marketing tactics for increased financial success.
This webinar is based on ACRP Research Report 251: Digital Marketing to Enhance Customer Experience and Increase Airport Revenue https://nap.nationalacademies.org/catalog/27132/digital-marketing-to-enhance-customer-experience-and-increase-airport-revenue .

This webinar is sponsored by TRB’s Airport Cooperative Research Program.­

There is no fee to attend this webinar. Registration is required.

A recording will be sent to all registrants after the webinar.

Webinar agenda and presenters

1. Overview and research results – Zoe Lindemuth, The Meehan Aviation Group

2. Digital marketing for airport revenue – Elizabeth Jaedicke, Jaedicke Consulting

3. Question and answer session moderated by Sonjia Murray, The Meehan Aviation Group

The first 35 minutes of the webinar will be for presentations and the final 25 minutes will be reserved for audience questions.

Learning Objectives

At the end of this webinar, participants will be able to:

1. Employ digital marketing strategies to improve customer experience and drive increased airport revenue

2. Understand select airport approaches to digital marketing

American Institute of Certified Planners Certification Maintenance Credits

This webinar is approved by the American Planning Association (APA) for 1.5 Certification Maintenance (CM) Credits. CM credits provide continuing education opportunities for AICP Certified Planners to continue their professional skills and knowledge. To receive CM credits, Certified Planners should visit the TRB event webpage on American Planning Association https://www.planning.org/ and register their participation.

Please make sure that you register for this session and log in using the link that TRB provides to your email account. We use this as your record that you attended this session. TRB only maintains the records of attendees who use their email address to log into the webinar and cannot verify attendance of individuals who view the webinar without personally logging into the session.

If you have problems reporting your CM credits or have general questions about the CM program, please contact AICPCM@planning.org mailto:AICPCM@planning.org?subject=Question%20about%20reporting%20CM%20credits .

Continuing Education Units for Accredited Airport Executives

The American Association of Airport Executives (AAAE) will provide 1 Continuing Education Unit (CEU) to accredited airport executives who attend this webinar. Claim CEUs by visiting http://www.aaae.org/ceu . For questions about AAAE continuing education units, please contact accreditation@aaae.org mailto:accreditation@aaae.org?subject=Question%20about%20AAE%20CEUs%20for%20the%20TRB%20Webinar .

Pre-registration is required. Once the webinar starts, you will be unable to register. Individuals that are registered for a webinar but do not receive their confirmation emails due to their organization’s internal firewalls should contact TRB Helpdesk mailto:mytrb@nas.edu?subject=Help%20registering%20for%20TRB%20webinar for assistance in signing in.