What is Reducing Rural Roadway Departures?
Reducing fatalities on rural roads remains a major challenge in the United States. Roadway departures on the rural road network account for one-third of traffic fatalities. Systemic application of proven roadway departure countermeasures, such as rumble strips, friction treatments, and clear zones, helps keep vehicles in their travel lanes, reduce the potential for crashes, and reduce the severity of those crashes that do occur.

Data-driven systemic analysis can help agencies prioritize the locations and countermeasures that will be most effective by taking a broad view to evaluate risks across an entire roadway system. It can be used to proactively implement countermeasures where crashes are likely to happen, even for locations where no crashes have been recorded. The benefits include safer roads, quick deployment, and flexibility.
